The Creative NERD You Need On Your Side
I Help Technical Leaders Become Persuasive Storytellers
Hey! I’m Jorden Lacy. I help super smart technical leaders develop strong storytelling skills that help bridge communication gaps throughout their organization and improve systems that ultimately drive sales and dramatically improve customer experiences.
Whether you’re running a tech startup or leading a team at a Fortune 500 company, becoming a master storyteller will accelerate your growth (personally and professionally) and empower you in ways that will absolutely blow yo mind.
My powers of persuasion and storytelling skills have allowed me to help multiple tech startups turn a simple story-driven strategy into sales. I’ve even used my strategies to help improve systems and communications for The Walt Disney Company’s Enterprise Technology division.
What I’ve discovered over the years is that many technical leaders struggle to communicate clearly and effectively. The stronger your technical skills, the harder it can be to communicate with others who aren’t familiar with what you do. This is particularly true for technical teams or marketers in tech who often face the daunting challenge of translating “geek speak” into easily digestible sound bites and dummy proof sales copy that move the needle.
If you’ve ever been frustrated because of an internal or external communications disconnect or potential customers are having trouble seeing the value in your product or service, my methods can help. Stop working in silos and create a strong brand story for your organization or team that will serve as your communications foundation for years to come.
“Stories constitute the single most powerful weapon in a leader’s arsenal.”
- Dr. Howard Gardner, Harvard University