- Jorden Lacy

About viral story

Viral Story teaches entrepreneurs and leaders how to communicate more effectively by changing their mindset and using persuasive storytelling strategy.

Forget everything you've been told about business and marketing

You're about to embark on a journey that will change your mindset forever.

Jim Carrey said one of the biggest lessons he learned growing up was watching his family struggle after his father got laid off from a job he hated. At that moment he realized that you could fail doing something you hate, so you might as well take a chance at failing (or succeeding) at something you LOVE.

Whether you're aspiring or established, your ambition sets you apart from the rest.

Every entrepreneur, business and product has an incredible story to tell. 

Viral Story's workshops and courses help you simplify and deliver your story in a relatable way so your customers, family, heck even your kids, understand it.


Your story matters.

Even if you haven't "made it" yet or you're just not where you want to be.

If you're struggling to take your business to the next level, join the Viral Story family so you can gain the storytelling skills you need to become more persuasive and clear in your communication.

Storytelling is one of the most important, yet underrated skills which is why I want to help you master it. Neil Patel, one of the most data-driven marketers on the planet, looked me in the eyes and told me storytelling is his secret sauce! True story! 

You have the power to turn your life and your business around with one click - you can buy Viral Story right now and get to work!

the Making Of viral story

I've worked behind the scenes at tech companies and consulted with small businesses for over four years now. Whenever I would speak to a business owner and tell them about Viral Story, the first thing they'd say was "wow, I need that."

And VOILA! Viral Story was born.

My mission is to change the mindset of both fresh and seasoned entrepreneurs. The business world is so focused on data right now, that great storytelling often gets pushed down the priority list.

Once you understand the value (and by value I mean $$$) strategic storytelling can bring to your business, your entire strategy shifts.

Watching this transformation over and over again is my favorite part of what I do.


"Brand storytelling isn't a new concept, but it's a new practice and Jorden has mastered it. She's leading the next generation of brand storytellers and absolutely crushing it. I have over 15 years of marketing experience, read dozens of marketing books and I still learned a ton from her."

- Keyon Thomas, CEO of Thomas Enterprises and Head of Marketing @ Aparavi


I’m Jorden Lacy. I help entrepreneurs maximize sales and woo customers using classic storytelling techniques.

My job is to help you transform your business into a persuasive storytelling machine. 

This will help you attract more of the right customers, increase your average sale, and create a clear brand story that makes sales, support, employee on-boarding (any branded communication) that much easier.

Cheers to the journey!