When you work with a product or provide a service on a regular basis, you begin to forget what it's like not working with the product or providing the service. This is essentially the curse of knowledge. Here's what you can do to stop it from plaguing your business.
By now everyone recognizes storytelling as an important part of content marketing...and that’s pretty much where it stops. We hear buzzwords like “customer onboarding” and “customer journey” being thrown around all the time, but to put it simply, the effort put into these “experiences” won’t reap massive rewards unless they’re united by an overarching goal or purpose -- essentially, your brand story.
Every once in a while, I get a little down on myself and start questioning my significance, but I've come up with a few ways to combat these slumps and funks. Here are the 7 things I do when I feel like giving up.
Brand strategy stems from communication - ALL forms of it. Design is just one aspect of the way a brand communicates with the outside world and most importantly, it's clients. For entrepreneurs who want to leave a lasting impression, it's important to know and understand this difference.
If you're just starting out as a Squarespace web designer, the client process can get a little overwhelming. This is the exact checklist I've used with my clients from day one and it's helped me streamline, simplify and sharpen my web design process.
If you’re able to create quality videos quickly you can dramatically increase engagement on your website and social media accounts. Here are 5 steps to creating quality videos for your website quickly.
Marketing to Millennials: If you want to ensure your business’s future success, you need to look to the future generation that will be powering purchasing decisions. And that generation is the millennials...
Squarespace vs Wordpress... which one is better? For creatives with no coding skills, Squarespace is a much easier and enjoyable avenue for getting your work online and shaping a business around it quickly.