When you work with a product or provide a service on a regular basis, you begin to forget what it's like not working with the product or providing the service. This is essentially the curse of knowledge. Here's what you can do to stop it from plaguing your business.
By now everyone recognizes storytelling as an important part of content marketing...and that’s pretty much where it stops. We hear buzzwords like “customer onboarding” and “customer journey” being thrown around all the time, but to put it simply, the effort put into these “experiences” won’t reap massive rewards unless they’re united by an overarching goal or purpose -- essentially, your brand story.